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It refers to the process of gaining traffic or attention through social media sites. ASHISHSOFTWARE also provides these tools for marketing purpose and it also helps to promote business.
Twitter allows companies to promote their products in short messages known as tweets which appear on followers' timelines. Twitter is also used by companies to provide customer service and promote and give ads of their product. Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation. Ashishsoftware also provides twitter for marketing purpose and it also helps to contact customers.
Now a days use of Facebook is more as Facebook pages are far more detailed than Twitter accounts. Facebook can link back to the product's Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand. A study from 2011 attributed 84% of "engagement". By 2014, Facebook had restricted the content published from businesses' and brands' pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages from 16% in 2012 down to 2% in February 2014.Ashishsoftware also provides Facebook for marketing purpose and it also helps to promote business.
Google+, in addition to providing pages, it is also able to integrate with the Google search engine. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotion. Google+ can also be beneficial for other digital marketing campaigns, as well as social media marketing. Google+ is one of the fastest growing social media networks and can benefit almost any business

LinkedIn, a business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.LinkedIn provides its members the opportunity to generate sales leads and business partners.Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers. 

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